Advertising policies

Counterfeit goods

Justin LRT prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. This policy applies to the content of your ad and your website or app.

Dangerous products or services

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury.

• Examples of dangerous content:
  • Recreational drugs (chemical or herbal)
  • Psychoactive substances
  • Equipment to facilitate drug use
  • Weapons
  • Ammunition
  • Explosive materials and fireworks
  • Instructions for making explosives or other harmful products
  • Tobacco products

Enabling dishonest behavior

We value honesty and fairness, so we don't allow the promotion of products or services that are designed to enable dishonest behavior.

• Examples of products or services that enable dishonest behavior:
  • Hacking software or instructions
  • Services designed to artificially inflate ad or website traffic
  • Fake documents
  • Academic cheating services

Inappropriate content

We value diversity and respect for others, and we strive to avoid offending users, so we don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.

• Examples of inappropriate or offensive content:
  • Bullying or intimidation of an individual or group
  • Racial discrimination
  • Hate group paraphernalia
  • Graphic crime scene or accident images
  • Cruelty to animals
  • Murder
  • Self-harm
  • Extortion or blackmail
  • Sale or trade of endangered species
  • Ads using profane language

Abusing the ad network

We want ads across this site to be useful, varied, relevant, and safe for users. We don’t allow advertisers to run ads, content, or destinations that attempt to trick or circumvent our ad review processes.

• Examples of abuse of the ad network:
  • Promoting content that contains malware
  • Cloaking or using other techniques to hide the true destination that users are directed to
  • Arbitrage or promoting destinations for the sole or primary purpose of showing ads
  • Promoting bridge or gateway destinations that are solely designed to send users elsewhere
  • Advertising with the sole or primary intent of gaining public social network endorsements from the user
  • Gaming or manipulating settings in an attempt to circumvent our policy review systems

Data collection and use

We want users to trust that information about them will be respected and handled with appropriate care. As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate disclosures or security measures.

Note that additional policies apply when using personalized advertising, which includes remarketing and custom audiences. If you use personalized advertising targeting features, be sure to review the personalized ads data collection and use policies.

• Examples of user information that should be handled with care:
  • Full name
  • Email address
  • Mailing address
  • Phone number
  • National identity, pension, social security, tax ID, health care, or driver's license number
  • Birth date or mother's maiden name in addition to any of the above information
  • Financial status
  • Political affiliation
  • Sexual orientation
  • Race or ethnicity
  • Religion

Examples of irresponsible data collection & use:
• • Obtaining credit card information over a non-secure server
  • Promotions that claim to know a user's sexual orientation or financial status
  • Violations of our policies that apply to interest-based advertising and remarketing

Misrepresentation

We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.

• Examples of misrepresentation:
  • Omitting or obscuring billing details such as how, what, and when users will be charged
  • Failing to display tax or licence numbers, contact information, or physical address where relevant
  • Omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties
  • Making offers that aren't actually available
  • Making misleading or unrealistic claims regarding weight loss or financial gain
  • Collecting donations under false pretenses
  • Phishing or falsely purporting to be a reputable company in order to get users to part with valuable personal or financial information

The policies below cover content that is sometimes legally or culturally sensitive. Online advertising can be a powerful way to reach customers, but in sensitive areas, we also work hard to avoid showing these ads when and where they might be inappropriate.

For that reason, we allow the promotion of the content below, but on a limited basis. These promotions may not show to every user in every location, and advertisers may need to meet additional requirements before their ads are eligible to run. Note that not all ad products, features, or networks are able to support this restricted content.

Default ad treatment

Justin LRT is committed to delivering a safe and trustworthy ad experience for all users. That’s why we limit serving certain types of ad categories.

Sexual content

Ads should respect preferences and comply with legal regulations, so we don't allow certain kinds of sexual content in ads and destinations. Some kinds of sexual content in ads and destinations are allowed only if they comply with the policies below and don't target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.

• Examples of restricted sexual content:
  • Visible genitalia and female breasts
  • Hook-up dating
  • Sex toys
  • strip clubs
  • Sexually suggestive live chat
  • Models in sexualized poses

Alcohol

We abide by local alcohol laws and industry standards, so we don’t allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol. Some types of alcohol-related ads are allowed if they meet the policies below, don’t target minors, and target only countries that are explicitly allowed to show alcohol ads.

• Examples of restricted alcoholic beverages:
  • Beer
  • Wine
  • Sake
  • Spirits or hard alcohol
  • Champagne
  • Fortified wine
  • Non-alcoholic beer
  • Non-alcoholic wine
  • Non-alcoholic distilled spirits

Copyrights

We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow ads that are unauthorized to use copyrighted content. If you are legally authorized to use copyrighted content, must comply the law of copyright to advertise. If you see unauthorized content, please contract us.

Gambling and games

We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper Justin LRT ad certification. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Check local regulations for the areas you want to target.

• Examples of restricted gambling-related content:
  • Physical casinos
  • Sites where users can bet on poker, bingo, roulette, or sports events
  • National or private lotteries
  • Sports odds aggregator sites
  • Sites offering bonus codes or promotional offers for gambling sites
  • Non-casino-based cash game sites
  • Sites offering poker-for-fun games
  • Online educational materials for casino-based games

Healthcare and medicines

We are dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with Justin LRT and targets only approved countries. Check local regulations for the areas you want to target.

Political content

We support responsible political advertising and expect all political ads and destinations to comply with local campaign and election laws for any areas they target. This policy includes legally mandated election silence periods.

• Examples of political content:
  • Political issue advocacy
  • Promotion of political parties or candidates

Financial services

We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and services, and to protect users from harmful or deceitful practices. For the purposes of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.

When promoting financial products and services, you must comply with state and local regulations for any location that your ads target — for example, include specific disclosures required by local law. Advertisers are expected to do their own research on the local regulations for any location their ads target.

Trademark

There are multiple factors that determine when trademarks can be used in ads. These policies apply only when a trademark owner has submitted a valid complaint to Justin LRT.

Legal requirements

You’re always responsible for ensuring that you comply with all applicable laws and regulations, in addition to Justin LRT's advertising policies, for all of the locations where your ads are showing.

Other restricted businesses

We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.

Restricted ad formats and features

There are multiple factors that determine access to advanced ad formats and features. Certain ad formats are not available for all advertisers until they meet our specific requirements or complete the certification process.

Ad-serving protections for children and teens

It’s important that our advertising experience on Justin LRT products is useful, informative, and above all, safe for all our users, and that includes children and teens, too. Justin LRT’s child and teen ads policy implement safeguards to help protect users under age of 18 years, including disabling ads personalization and restricting sensitive ad categories.

Limited ad serving

To protect the integrity of our ad ecosystem, we limit impressions of ads that have a higher potential of causing abuse or a poor experience for our users. In these specific instances, only qualified advertisers will be able to serve ads without impression limits. Learn more about when limited ad serving applies and who is a qualified advertiser.

We want to deliver ads that are engaging for users without being annoying or difficult to interact with, so we've developed editorial requirements to help keep your ads appealing to users. We've also specified technical requirements to help users and advertisers get the most out of the variety of ad formats we offer.

Editorial

In order to provide a quality user experience, Justin LRT requires that all ads, assets, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

• Examples of promotions that don't meet these editorial and professional requirements:
  • Overly generic ads that contain vague phrases such as Buy products here
  • Gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!!

Destination requirements

We want consumers to have a good experience when they click on an ad, so ad destinations must offer unique value to users and be functional, useful, and easy to navigate.

• Examples of promotions that don't meet destination requirements:
  • A display URL that does not accurately reflect the URL of the landing page, such as facebook.com taking users to youtube.com
  • Sites or apps that are under construction, parked domains, or are just not working
  • Sites that are not viewable in commonly used browsers
  • Sites that have disabled the browser's back button

Technical requirements

To help us keep ads clear and functional, advertisers must meet our technical requirements.

Ad format requirements

In order to help you provide a quality user experience and deliver attractive, professional-looking ads, we only allow ads that comply with specific requirements for each ad format. Review the requirements for all ad formats that you're using.

Note that we don't allow non-family safe ads in image ads, video ads, and other non-text ad formats.

Advertisers participating in beta programs of new ad formats should reach out to their ads representatives or Justin LRT customer support to learn about format-specific policy requirements.

• Examples of ad format requirements:
  • Character limits for the ad headline or body
  • Image size requirements
  • File size limits
  • Video length limits
  • Aspect ratios

Justin LRT enables businesses of all sizes, from around the world, to promote a wide variety of products, services, applications, and websites on this site by placing ad. We want to help you reach existing and potential customers and audiences. However, to help create a safe and positive experience for users, we listen to their feedback and concerns about the types of ads they see. We also regularly review changes in online trends and practices, industry norms, and regulations. And finally, in crafting our policies, we also think about our values and culture as a company, as well as operational, technical, and business considerations. As a result, we have created a set of policies that apply to all promotions on this site.

Justin LRT requires that advertisers comply with all applicable laws and regulations and the Justin LRT policies described above. It's important that you familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or egregious violations, we may stop you from advertising with us.

Advertisers have a responsibility not to promote content or engage in behavior that risks harm to our users, employees, or the Ads ecosystem. If we see such content or behavior, we may take action, including but not limited to restricting or blocking your ads or suspending your account.